Website Revamp

BlueCross BlueShield needed an improved, fresh and simplistic interface. Created a streamlined user experience through multiple different case studies and testing sessions to convert consumer interest into sales.

BlueCross BlueShield - ArizonaBlueCross BlueShield needed an improved, fresh and simplistic interface. Created a streamlined user experience through multiple different case studies and testing sessions to convert consumer 
interest into sales. Clients: BlueCross BlueShield - Arizona

• Skills: Digital Marketing · Human Computer Interaction · Proactive Design Thinking · User Flows · Usability Testing · Customer Journeys · Leadership · UX Research · Figma (Software) · Information Architecture · Mobile Application Design · Agile Methodologies · User-centered Design · Cross-functional Team Leadership · Wireframing · Interaction Design