Website, Email Campaigns, and Social Media Complete Revamp
As a full-time contractor for The Chamberlain Group, I worked on a wide array of digital and social media projects as a Senior Interactive Art Director and Video Producer providing social assets for the myQ, LiftMaster and Chamberlain product lines. One important goal was to increase our use of video assets in social messaging. By 2020, experts predict 80% of social media feed content will be video-based. In mid-2018, only 37% of our Chamberlain social content was video. In taking the reins on creative, 75% of Chamberlain images were GIF or video in the last 6 months of 2018. I drove tremendous change to bring Chamberlain up to par - and now ahead of the pack - on a crucial best practice.As a full-time contractor for The Chamberlain Group, I worked on a wide array of digital and social media projects as a Senior Interactive Art Director and Video Producer providing social assets for the myQ, LiftMaster and Chamberlain product lines. One important goal was to increase our use of video assets in social messaging. By 2020, experts predict 80% of social media feed content will be video-based. In mid-2018, only 37% of our Chamberlain social content was video. In taking the reins on creative, 75% of Chamberlain images were GIF or video in the last 6 months of 2018. I drove tremendous change to bring Chamberlain up to par - and now ahead of the pack - on a crucial best practice.
Skills: Digital Marketing · Human Computer Interaction · Proactive Design Thinking · User Flows · Usability Testing · Customer Journeys · Leadership · UX Research · Figma (Software) · Information Architecture · Mobile Application Design · Agile Methodologies · User-centered Design · Cross-functional Team Leadership · Wireframing · Mobile Interaction Design · Interaction Design
